I stumbled upon Firebase’s video of their 2019 progress and we can see that they’ve done a lot. One of the new features they’ve released completely under my radar is the new Audience Builder and I have to say it is looking slick! Right off… Read More »The New Firebase Audience Builder: User Segmentation News
I don’t know if any particular country has a dislike of the colour red, but if such a country exists and you normally have red in your app, that doesn’t need to apply to them! Users from the country can have a much bluer experience… Read More »User Segmentation 4: Customising User Experience
A/B Testing is testing different configurations of your app with different segments of your users to gather data on which configuration gives the highest user engagement, retention, etc. This tutorial requires a fair understanding of Remote Config so if you don’t know about that yet,… Read More »User Segmentation 3: Conducting A/B Tests with Firebase
The easiest thing you can do with user segmentation, in my opinion, is Cloud Messaging. It’s a simple send everyone a message through their notifications. If you came here without checking the first part of the course and you don’t know what user segments are or… Read More »User Segmentation 2: Sending Targeted Cloud Messages with Firebase
Welcome to this new mini-course, User Segmentation! I’ll be covering the power of splitting users into segments to leverage features like A/B Testing, targeted Cloud Messaging, and the like. This introduction is the only one you need to see before looking at any of the… Read More »User Segmentation 1: Defining User Segments with Firebase Analytics